{"id":37,"date":"2023-08-11T13:54:53","date_gmt":"2023-08-11T12:54:53","guid":{"rendered":"https:\/\/tzb.bigway.dev\/?p=37"},"modified":"2025-12-16T13:34:33","modified_gmt":"2025-12-16T12:34:33","slug":"nove-riesenia-pre-vzduchotechniku-3","status":"publish","type":"post","link":"https:\/\/tzb.bigway.dev\/en\/nove-riesenia-pre-vzduchotechniku-3\/","title":{"rendered":"Nov\u00e1 vizu\u00e1lna identita pre modern\u00fa \u00e9ru"},"content":{"rendered":"
Rok 2022 bol pre spolo\u010dnos\u0165 TZB Global prelomov\u00fd. Po rokoch stabiln\u00e9ho rastu, roz\u0161irovania slu\u017eieb a posil\u0148ovania poz\u00edcie na trhu sme sa rozhodli pre z\u00e1sadn\u00fd krok \u2013 rebranding<\/strong>, ktor\u00fd lep\u0161ie vystihuje smerovanie firmy, jej hodnoty a modern\u00fd pr\u00edstup k technick\u00fdm rie\u0161eniam budov.<\/h5>\n\n\n\n

<\/p>\n\n\n\n

Nov\u00e9 logo, nov\u00fd vizu\u00e1l, rovnak\u00e9 hodnoty<\/h5>\n\n\n\n

Rebranding priniesol \u00faplne nov\u00e9 logo<\/strong>, jasnej\u0161ie farebn\u00e9 sch\u00e9my a modernizovan\u00fd vizu\u00e1lny jazyk.
Nov\u00e9 logo pozost\u00e1va z n\u00e1zvu skupiny a tagu Global, ktor\u00fd definuje teritori\u00e1lnu oblas\u0165 p\u00f4sobenia spolo\u010dnosti. Logo vzniklo spojen\u00edm tvarov, ktor\u00e9 s\u00fa charakteristick\u00e9 pre materi\u00e1ly a v\u00fdrobky na\u0161ej spolo\u010dnosti.<\/p>\n\n\n\n

Hoci je vizu\u00e1l modernej\u0161\u00ed, hodnoty ostali rovnak\u00e9<\/strong>: zodpovednos\u0165, kvalitn\u00e1 pr\u00e1ca, odborn\u00fd pr\u00edstup a rie\u0161enia na mieru.<\/p>\n\n\n\n

Zmena, ktor\u00e1 presiahla samotn\u00fd dizajn<\/h5>\n\n\n\n

Rebranding pre n\u00e1s nebol len grafick\u00fdm faceliftom. Bol to impulz na to, aby sme:<\/p>\n\n\n\n

    \n
  • spreh\u013eadnili komunik\u00e1ciu smerom ku klientom,<\/li>\n\n\n\n
  • zjednotili prezent\u00e1ciu na\u0161ich jednotliv\u00fdch oddelen\u00ed,<\/li>\n\n\n\n
  • posilnili identitu firmy vo\u010di verejnosti aj vo\u010di na\u0161im partnerom,<\/li>\n\n\n\n
  • nastavili nov\u00e9 intern\u00e9 \u0161tandardy, procesy a sp\u00f4sob vizu\u00e1lneho ozna\u010dovania projektov.<\/li>\n<\/ul>\n\n\n\n

    V\u00fdsledkom je identita, ktor\u00e1 lep\u0161ie vystihuje to, k\u00fdm sme \u2013 a kam smerujeme.<\/p>\n\n\n\n

    Smerom k bud\u00facnosti<\/h5>\n\n\n\n

    Rebranding v roku 2022 bol strategick\u00fdm krokom, ktor\u00fdm sme potvrdili, \u017ee TZB Global je firmou, ktor\u00e1 sa men\u00ed spolu s modern\u00fdmi technol\u00f3giami. Na\u0161\u00edm cie\u013eom je neust\u00e1le r\u00e1s\u0165, inovova\u0165 a prin\u00e1\u0161a\u0165 rie\u0161enia, ktor\u00e9 zlep\u0161uj\u00fa komfort a technick\u00e9 fungovanie budov.<\/p>\n\n\n\n

    Nov\u00e1 identita n\u00e1m v tom pom\u00e1ha \u2013 je jasn\u00e1, profesion\u00e1lna a pripraven\u00e1 sprev\u00e1dza\u0165 n\u00e1s \u010fal\u0161\u00edmi rokmi.<\/p>\n\n\n\n

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    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n<\/figure>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Rok 2022 bol pre spolo\u010dnos\u0165 TZB Global prelomov\u00fd. Po rokoch stabiln\u00e9ho rastu, roz\u0161irovania slu\u017eieb a posil\u0148ovania poz\u00edcie na trhu sme sa rozhodli pre z\u00e1sadn\u00fd krok \u2013 rebranding, ktor\u00fd lep\u0161ie vystihuje smerovanie firmy, jej hodnoty a modern\u00fd pr\u00edstup k technick\u00fdm rie\u0161eniam budov. Nov\u00e9 logo, nov\u00fd vizu\u00e1l, rovnak\u00e9 hodnoty Rebranding priniesol \u00faplne nov\u00e9 logo, jasnej\u0161ie farebn\u00e9 sch\u00e9my […]<\/p>","protected":false},"author":1,"featured_media":544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky"],"acf":[],"_links":{"self":[{"href":"https:\/\/tzb.bigway.dev\/en\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tzb.bigway.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tzb.bigway.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tzb.bigway.dev\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tzb.bigway.dev\/en\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":16,"href":"https:\/\/tzb.bigway.dev\/en\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":549,"href":"https:\/\/tzb.bigway.dev\/en\/wp-json\/wp\/v2\/posts\/37\/revisions\/549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tzb.bigway.dev\/en\/wp-json\/wp\/v2\/media\/544"}],"wp:attachment":[{"href":"https:\/\/tzb.bigway.dev\/en\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tzb.bigway.dev\/en\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tzb.bigway.dev\/en\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}